Categories
Marketing

Monetising the Pinpoll Platform

Bild von Jerry Maguire der in ein Telefon schreit im Roy Lichtenstein Stil
Jerry Maguire - Show me the Money / Illustrated by Steve Gulbis

Our customers usually deal with the following questions shortly before signing the contract with us: "What is the ROI of Pinpoll?" "What options are there for refinancing?" "How much revenue can we generate with Pinpoll?" At this point, our soon to be customers are usually convinced of our solutions, but begin to consider the potential "return on investment" (ROI for short): What added value do Pinpoll products deliver after deducting the costs incurred?

Categories
Tutorials

Generate Ad Revenue in a Playful Way

Ein schwarz-weiß Bild von Redakteure aus den 60er Jahren
Picture showing editors in newsroom of the New York Times

Wie schon in den vergangenen Jahren werden auch in Zukunft viele Digital News Publisher ihren Fokus auf das Generieren von Leserabos und Paid Content legen. Die unangefochtene Nummer 1 in diesem Bereich ist die „New York Times“: Bis 2025 konnten 12,21 Millionen zahlende Abonnenten akquiriert werden. Auf Platz 2 mit 5 Millionen Abonnenten liegt „Substack“, […]

Categories
Tutorials

Data: The Raw Material to Fuel Sales.

Ölpumpe auf Feld in sepia

TL;DR This tutorial explains how a webshop operator can generate valuable data in a playful way using polls, define rules for new target groups using data management software and activate them in a newsletter system to increase revenue.

Categories
Marketing

The Publishers' Dilemma. Traffic is Increasing, Advertising Revenue is Falling.

Comicdarstelltung des "Küssenden Matrose am Time Square" Mann küsst Mädchen mit Mundschutz

In the past few weeks, digital news publishers have experienced a true rollercoaster ride. On the one hand, pageviews increase massively. More and more people are getting information online about the situation in their country regarding Corona. On the other hand, there is a lack of bookings by agencies and advertisers who have frozen their advertising budgets. In some countries, the government supports media companies with ad bookings, but this only covers a fraction of the lost in revenue. The high website traffic thus stands against empty advertising inventory.

Categories
Interesting

About the Security of Online Votings. An Attempt to Explain.

Codierung in Form eines Totenkopfes

We hear the following questions almost every day: "Is it possible to cheat when voting on Pinpoll?" "How do you make sure that one can only vote once?" "One answer of my poll received multiple votes within a short period of time - how's that even possible?" The short answer to this: A secure, anonymous online voting is a perfect example of an Oxymoron - “secure” and “anonymous” are mutually exclusive by definition.

Categories
Interesting

Artificial Intelligence Provides Inspiration

Futuristisches Bild von Redakteuren am Schreibtisch sitzend
Image created with DALL-E 2 for "Editors sitting in a photo-realistic style newsroom".

"I don't have time or available editorial resources for this!" 🤷 We hear this statement very often now. There is an article to be written and then a poll too?! That takes time, and after all, delivering fresh, exciting content is time-consuming enough as it is.  What topics are our readers interested in? How can we get more

Categories
Tutorials

How to Become a Quiz Master?

Eule mit Brille und Buch in der Hand
AI image created by DALL-E 2 for "Owl dressed as librarian, digital art".

Bald 1.900 Quizzes haben unsere Kunden mittlerweile erstellt und live genommen. Nun wollten wir wissen: Was kennzeichnet ein erfolgreiches Quiz? Bevor es losgeht wollen wir aber ein erfolgreiches Quiz spielen: Und nun weiterlesen und Quiz-Master werden Zunächst haben wir überlegt, welche Faktoren sich einerseits auf die Vervollständigung, andererseits auf die Interaktionsrate auswirken:  Was bedeuten Interaktionsrate […]

Categories
Marketing Interesting

Accessibility Without Compromise

Erstellt von DAll-E: Alter Mann mit Brille und Tablet
Created by DAll-E: Older gentleman with glasses and tablet

In the digital world, online tools are the tools of websites. They help us to do many things on the Internet. For example, writing emails, shopping online, communicating with other people or, as in the case of Pinpoll, sharing personal opinions. To ensure that everyone can use these tools, they must be accessible. This is determined by the [...]

Categories
Marketing

Ready to Rumble: 5 Tools to Increase Website Engagement Compared

Boxring mit Boxer am Boden

David is 27 years old and works as a Junior Product Manager at "News Digital". He was asked by his superior Laura, 32 years old and the Head of Digital, to evaluate tools to increase website engagement on newsdigital.de. And if such tools could generate subscriptions for paid content, that would be great, since top management has set the goal of winning 150,000 new subscribers by 2023.

Categories
Press

More Ad Revenue & Higher Engagement With a Single Line of Code

Digitalbox is a leading digital media company in the UK, specialising in mobile-first publishing. By leveraging cutting-edge technology and data-driven strategies, Digitalbox enables effective content monetisation and precise audience targeting. The company operates several successful media brands that reach millions of readers each […]