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Marketing

From 0 to over 30,000 leads - South African Kagiso Media show how it's done

Kagiso Media’s Radio brands Jacaranda FM and East Coast Radio are the most consistent and powerful digital platforms in South Africa's radio industry. They brought Pinpoll on board to get to know their listeners better, generate exciting insights and derive targeted content for their listeners. They are the best example of how to combine […]

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Marketing

Ready to Rumble: 5 Tools to Increase Website Engagement Compared

David is 27 years old and works as a Junior Product Manager at "News Digital". He was asked by his superior Laura, 32 years old and the Head of Digital, to evaluate tools to increase website engagement on newsdigital.de. And if such tools could generate subscriptions for paid content, that would be great, since top management has set the goal of winning 150,000 new subscribers by 2023.

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Marketing

Monetising the Pinpoll Platform

Our customers usually deal with the following questions shortly before signing the contract with us: "What is the ROI of Pinpoll?" "What options are there for refinancing?" "How much revenue can we generate with Pinpoll?" At this point, our soon to be customers are usually convinced of our solutions, but begin to consider the potential "return on investment" (ROI for short): What added value do Pinpoll products deliver after deducting the costs incurred?

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Marketing

The Publishers' Dilemma. Traffic is Increasing, Advertising Revenue is Falling.

In the past few weeks, digital news publishers have experienced a true rollercoaster ride. On the one hand, pageviews increase massively. More and more people are getting information online about the situation in their country regarding Corona. On the other hand, there is a lack of bookings by agencies and advertisers who have frozen their advertising budgets. In some countries, the government supports media companies with ad bookings, but this only covers a fraction of the lost in revenue. The high website traffic thus stands against empty advertising inventory.