SPORT1 x Pinpoll

New Partnership for User Engagement and Monetization 

Munich, January 22, 2025 – SPORT1 and Pinpoll agree on a partnership in the area of ​​user engagement and the marketing of SPORT1.de's reach with the help of Pinpoll's innovative software solution. 

Stability and Innovation for Sustainable Success 

"With Pinpoll, we have been able to expand our platform with another important partner who supports us in several ways with its outstanding, AI-supported technologies. In the first few weeks, we have already seen significant advertising revenues that we have been able to achieve thanks to the user-friendly engagement integrations in combination with our ad stack. At the same time, Pinpoll enables us to generate additional, valuable first-party data," says Julian Frost, Chief Digital Officer (CDO) at SPORT1. 

Common Goals and Visions 

"We are proud to be working with SPORT1. Our technologies make it possible to convert reach into advertising revenue and maximize SPORT1's economic success," says Tobias Oberascher, founder and managing director of Pinpoll. 

A Partnership With Perspective 

The cooperation is to be expanded in the long term in order to set new standards in the field of engagement-based marketing of digital platforms. Through this partnership, both companies are reaffirming their commitment not only to respond to current challenges, but also to actively shape the future of the digital media landscape. 

About SPORT1

#right in the middle with SPORT1: The leading multi-channel sports platform in German-speaking countries stands for high-quality live sports and entertainment formats, proven expertise and well-founded and entertaining reporting. Sport1 GmbH combines all TV, digital, audio and social media activities under the SPORT1 umbrella brand: The portfolio of the media company based in Ismaning near Munich includes the free-TV channel SPORT1, which is offered on various platforms in Germany, Austria and Switzerland. In addition, SPORT1.de, one of the leading digital sports platforms in Germany, and the SPORT1 app, one of the most successful German sports apps, offer current content and, in the video area, an extensive live stream and on-demand offering of sports and competitions as well as sports and docutainment formats. SPORT1 also has its own SPORT1 YouTube channel. 

About Pinpoll

Pinpoll, based in Linz (Austria), is a leading software provider for solutions in the areas of user engagement (Pinpoll Tools), generating first-party data (Pinpoll DMP) and marketing online advertising space (Pinpoll Ads). With innovative, AI-supported technologies, the company supports media, among others, in tapping into new sources of revenue. 

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