Long-Term Partnership: Olympia-Verlag Engages Pinpoll for User Engagement
Nuremberg/Linz, 9 January 2024: Olympia-Verlag is acquiring a publisher for its media brand kicker Support from Austria: With Pinpoll, the company is relying on the user engagement solution from Linz from January. The AI-based survey tool impresses with its excellent usability and attractive marketing opportunities.
AI Solution Supports Editorial Team – Design and Usability Increase User Engagement
Pinpoll has already made a name for itself in the industry with AI-based solutions for user engagement. From now on, kicker will also rely on the expertise and services of the Linz-based company. With the new application, the kicker editorial team can generate surveys much more easily and quickly using automatically created suggestions within articles. The so-called polls fit seamlessly into the article visually and thus offer a high-quality advertising environment. "We reach more than 13 million people every month with our content. Nowadays, however, it is no longer enough to just address a readership and be a news source. Media brands need user engagement to create a lasting bond and to drive brand building, also with regard to younger target groups. Pinpoll was able to convince us with an individual solution that met the highest data protection requirements.“, says Werner Wittmann, Head of Digital Media at Olympia-Verlag.
Even before signing the contract, we noticed: The chemistry is right – Tobias Oberascher. CEO of Pinpoll
The partnership with the Linz-based company is now starting with a contract designed for long-term cooperation. Tobias Oberascher, founder and CEO of Pinpoll, is a loyal kicker reader and user and is particularly proud of the collaboration:
"Even before signing the contract, we noticed during the preparations: The chemistry is right! For us, this is the essential basis for a long and mutually beneficial collaboration. Through the partnership with Olympia-Verlag, Pinpoll can prove that we are technology leaders in the field of AI-supported solutions for monetizing user engagement. The Pinpoll crew is already looking forward to many magical moments during the upcoming major events in the coming years, which we are now able to accompany as a technology and marketing partner, something we are incredibly proud of."
About kicker
kicker combines tradition, success and innovation - since 1920, kicker has been commenting on the action on the international pitch, reporting on athletes, clubs and associations and accompanying 2,500 sporting events a month with its live ticker. kicker.tv also relies on an extensive spectrum of moving image content, and in the voice sector the brand is represented with various podcasts such as "kicker MEETS DAZN" and "kicker FE:male". Together with the print editions, the broad digital offering reaches over 13 million football fans every month, making it Germany's sports media brand with the widest reach.
Together with Olympia-Verlag, kicker promotes innovative digital concepts in the sports and media industry and is involved in Tickaroo, EarlyGame and Thinking Apps, among others.
About Pinpoll
"We pin polls, everywhere!" - with this vision, Pinpoll became the European market leader in the field of highly scalable user engagement tools. Since 2015, online publishers of all sizes and from a wide range of industries have valued the complete software solutions of the technology company from Linz, Austria. Since its founding, a strong focus has been placed on customization, user-friendliness, data protection and the use of the latest technologies. With this strategy, Pinpoll was able to gain a competitive advantage that recently also convinced major sports publishers such as Olympia-Verlag.
Press Contact
Nadja Peer
Head of Corporate Communication
Nadja.peer@olympia-verlag.de
Tommy Dobs
PR and Communications Manager
Tommy.dobs@olympia-verlag.de