Voting Ads: New Advertising Format Brings a Breath of Fresh Air to the German Advertising Market
Hamburg/Linz, 09/2018: The young Linz-based start-up Pinpoll is equipping SPIEGEL MEDIA with a new form of advertising, bringing a breath of fresh air to the German advertising market. In the future, voting ads will increase the performance of online advertising on renowned portals such as spiegel.de, bento.de and manager-magazin.de.
The ten-person Pinpoll team provides its tried-and-tested voting technology and services for setting up the advertising media. Voting ads are displayed via special Pinpoll servers and processes that guarantee high visibility and fast loading times on all devices. Voting ads are offered in billboard format (860 x 250 px) and as mobile content ads (300 x 250 px).
"44.76% of the 59,952 people surveyed said: the main thing is that the performance is right!" - not representative, but such insights are extremely exciting for every advertising customer. Jeep was able to enter into a dialogue with website visitors through a voting ad on bento.de and find out what is really important to the target group of 18 to 30 year olds when buying a car - on top of classic banner advertising.
Roland Saß, Sales Manager Media Solutions at SPIEGEL MEDIA: "Voting ads are an exciting extension of classic banner advertising and guarantee high interaction rates and fascinating insights. Visitors reveal in a playful way which products they are actually interested in and are redirected to the appropriate landing page with this knowledge."
Pinpoll was founded in 2015 and has since conquered the international market. In addition to simple voting and quiz tools, (Pinpoll Tools) also complex analysis tools for monitoring website visitors (Pinpoll Analytics), for the marketing of website data (Pinpoll DMP) and to win new customers (Pinpoll Ads)Pinpoll's target group includes every website operator and marketer, from small sole proprietorships to large media houses and international web shops, who want to find out more about their visitors and value first-class support and a high level of data protection in accordance with EU regulations (keyword: GDPR).
– Tobias Oberascher. CEO of Pinpoll “With its quality portfolio, SPIEGEL MEDIA is a perfect match for our further growth strategy. We are very pleased to welcome SPIEGEL MEDIA as a new customer for Pinpoll Ads!”