The question that arises: Is the topic of first-party data still very relevant or is the industry leaning back and relying on third-party cookies again? <\/p>\n\n\n\n
The IAB has discussed with industry experts and came to the conclusion that first-party data remains essential to reaching the customers of the future and developing effective strategies for the future of marketing. <\/p>\n\n\n\n
Schliecker-Magnani of Meta even said that the decision by the Alphabet subsidiary has caused almost indifference even in the industry, as the models for data quality have evolved massively in the last four years and third-party cookies are no longer decisive. <\/p>\n\n\n\n
You can find more opinions here: <\/p>\n\n\n\n
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- https:\/\/www.iab-austria.at\/nachbericht-network-cookies-2024\/<\/a><\/li>\n\n\n\n
- https:\/\/medianet.at\/news\/marketing-and-media\/zweischneidig-aber-kein-gamechanger-iab-austria-zur-cookie-entscheidung-von-google-62202.html<\/a><\/li>\n<\/ul>\n\n\n\n
Conclusion of our update:<\/strong><\/p>\n\n\n\n
Although Google announced that they will not block third-party cookies after all, the industry continues to rely on first-party data and is now well positioned should Google change its mind again. \ud83d\ude09 <\/p>\n\n\n\n
How you can use Pinpoll to collect first-party data in a fun way, can be found in this article.<\/a> We are looking forward to hearing from you.\ud83d\ude42<\/p>\n\n\n\n
First article, July 2021<\/h2>\n\n\n\n
As recently Google announced to phase out third-party cookies from expected <\/a>second half of 2024<\/a> many questions are arising for our customers. What are third-party cookies and how are they different from first-party cookies? How blocking of the third-party cookies by Google Chrome is going to affect Pinpoll customers and their users, both technically and legally? And, how Pinpoll is going to handle it?<\/p>\n\n\n\n
Let us start with the explanation of the terms.<\/p>\n\n\n\n
What is a cookie?<\/strong><\/p>\n\n\n\n
A cookie is a text file<\/a>that can be stored in the browser<\/a> on the end device of the viewer (e.g. laptop, tablet, mobile phone) in each case to a visited website (web server<\/a>, server) (Source: https:\/\/en.wikipedia.org\/wiki\/HTTP_cookie<\/a>).<\/p>\n\n\n\n
First-Party Cookies<\/strong><\/p>\n\n\n\n
First, we are not talking about cookies that someone offers you at the first party of your life. \ud83d\ude09<\/p>\n\n\n\n
First-party cookies are created and set by the website that the user is currently visiting. The cookies are stored locally on the user's computer to provide a good user experience and helps the website owner generate a customer data.<\/p>\n\n\n\n
Third-Party Cookies<\/strong><\/p>\n\n\n\n
As the name implies, these cookies are generated and placed by other \"parties\" than the website being visited. They are used to monitor a user's browsing behavior over a longer period without the user explicitly logging into a website. More precisely, these are datasets, which are stored in the user's browser when he\/she visits a page that uses such third-party cookies. If the user visits another website that uses the same third-party cookies, he\/she will be recognized and thus the user's interests can be tracked continuously.<\/p>\n\n\n\n
Again, we briefly summarize the differences between first- & third-party cookies:<\/p>\n\n\n\n
- https:\/\/medianet.at\/news\/marketing-and-media\/zweischneidig-aber-kein-gamechanger-iab-austria-zur-cookie-entscheidung-von-google-62202.html<\/a><\/li>\n<\/ul>\n\n\n\n
![\"\u00dcbersicht](\"\/wp-content\/uploads\/2021\/07\/Picture-english.png\")
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