„Die Zeit<\/a> reaches subscription record\"<\/p>\n<\/blockquote>\n\n\n\n David is happy: Sweet! I can play around with new tools for some weeks and also get a budget of EUR 20K to do so.<\/p>\n\n\n\n But once he hears about the additional requirements from Laura, his heart beat jumps and he begins to sweat:<\/p>\n\n\n\n And as if that wasn't enough, Tom, the 38-year-old CTO at \"News Digital\", adds his two cents via MS Teams. Tom is currently getting rid of numerous slow widgets on newsdigital.de and the only thing that matters to him is performance. Few server requests, fast response times, \"lazy loading\" and no \"tag-in-tag\" - these are his knockout criteria.<\/p>\n\n\n\n David hasn't even heard of some terms before - until now, he gasps for breath ...<\/p>\n\n\n\n After a quick coffee break, he calms down a little and starts to google. He quickly stumbles upon a tool provider called \u201cPinpoll\u201d, located in Austria. Austria, a country he associates with mountains, cows and his last skiing holidays - but technology from a small country located in the Alps? He continues to read and to his great pleasure, discovers a recent comparison of several tool providers for more website engagement, published in the \u201cPinpoll Magazine\u201d - the Austrians just saved a lot of David's precious time \ud83d\ude09<\/p>\n\n\n\n And now: Ready to rumble! Here are five hand-picked tool providers that help to increase website engagement, conveniently wrapped up as a little \u201cbattle sheet\u201d for David to print and present to Laura.<\/p>\n\n\n\n By the way, lazy loading shouldn't only be relevant to Tom, but also to Laura, who is responsible for the budget: If elements are loaded but not seen by anyone, no billing should take place. However, this is not done by all tool providers.<\/p>\n\n\n\n Speaking of Tom, we have prepared a little bonus for him: A quick performance benchmarking of Civey, Opinary and Pinpoll using Lighthouse<\/a> provides the following results.<\/p>\n\n\n\n Pinpoll<\/strong> scores second best in terms of performance with 89 points for widgets with an image and 90 points for widgets without an image:<\/p>\n\n\n\n For widgets without an image, Pinpoll<\/strong> scores green in all areas and even full points for SEO:<\/p>\n\n\n\n Opinary<\/strong> does not score so well in terms of performance with 71 points and that without an image. In addition, Opinary is not green in all areas:<\/p>\n\n\n\n Civey<\/strong> has the worst performance score of 58 points, and that's without an image. In addition, Civey is not green in any area.<\/p>\n\n\n\n You don't always have to buy tools from Israel and the US. Each of the providers compared has strengths and weaknesses. If data protection, performance, personal support (\u201cwith a face\u201d) and a fair price are important to you, you will also find what you are looking for in Europe. And, yes, especially in Austria. If market research is more what you're looking for, we recommend the solutions from our colleagues at Civey.<\/p>\n\n\n\n That in mind, we're looking forward to hearing from you soon, David \ud83d\ude09<\/p>\n\n\n\n https:\/\/www.pinpoll.com\/#contact<\/a><\/p>\n\n\n\n Ausgangslage Jan ist 27 Jahre alt und Junior Product Manager bei \u201eNews Digital\u201c. Er wird von seiner Vorgesetzten Steffi, 32 Jahre alt und Head of Digital, beauftragt, mithilfe eines Tools f\u00fcr mehr Engagement auf newsdigital.de zu sorgen. Wenn er nebenbei auch noch Digi-Abos generieren k\u00f6nnte, w\u00e4re das ganz fein, denn die Gesch\u00e4ftsf\u00fchrung hat sich und […]<\/p>\n","protected":false},"author":1,"featured_media":435,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[24,23],"class_list":["post-421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-anbietervergleich","tag-battlesheet"],"_links":{"self":[{"href":"https:\/\/magazine.pinpoll.com\/en\/wp-json\/wp\/v2\/posts\/421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazine.pinpoll.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.pinpoll.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.pinpoll.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.pinpoll.com\/en\/wp-json\/wp\/v2\/comments?post=421"}],"version-history":[{"count":47,"href":"https:\/\/magazine.pinpoll.com\/en\/wp-json\/wp\/v2\/posts\/421\/revisions"}],"predecessor-version":[{"id":1525,"href":"https:\/\/magazine.pinpoll.com\/en\/wp-json\/wp\/v2\/posts\/421\/revisions\/1525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.pinpoll.com\/en\/wp-json\/wp\/v2\/media\/435"}],"wp:attachment":[{"href":"https:\/\/magazine.pinpoll.com\/en\/wp-json\/wp\/v2\/media?parent=421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.pinpoll.com\/en\/wp-json\/wp\/v2\/categories?post=421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.pinpoll.com\/en\/wp-json\/wp\/v2\/tags?post=421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
![\"A](\"https:\/\/i.giphy.com\/media\/3oz8y0bx23FDPCNoEU\/source.gif\")
<\/figure>\n\n\n\nBattle Sheet<\/h2>\n\n\n\n
![\"\"](\"\/wp-content\/uploads\/2025\/03\/Battlesheet_EN.png\")
<\/figure>\n\n\n\nBonus: Performance Benchmarking<\/h2>\n\n\n\n
![\"\"](\"\/wp-content\/uploads\/2021\/01\/pinpoll_1.png\")
<\/figure>\n\n\n\n![\"\"](\"\/wp-content\/uploads\/2021\/01\/pinpoll_2.png\")
<\/figure>\n\n\n\n![\"\"](\"\/wp-content\/uploads\/2021\/01\/Opinary_Lighthouse-1024x512.png\")
<\/figure>\n\n\n\n![\"\"](\"\/wp-content\/uploads\/2021\/01\/civey.png\")
<\/figure>\n\n\n\nConclusion<\/h2>\n\n\n\n